winterbadger: (bugger!)
[personal profile] winterbadger
The company I work for is being split into two parts. They've been working on this for a while. Today they announced that the part of the company that I work in will be getting a new name (the other part is keeping the old name).

Our new name is

"'leidos' — a coined word, clipped from
'ka-leidos-cope,' signifying how the company brings together solutions
from different angles, yielding innovative and effective solutions."

Except that neither in breaking down words into syllables in English, nor in the Greek etymology of "kaleidoscope" does this come even remotely close to being right.

I work for idiots. In other news, the Earth is still smaller than the Sun.

Date: 2013-02-25 11:22 pm (UTC)
From: [identity profile] keethrax.livejournal.com
Don't kaleidoscopes take fairly simple objects and then use smoke and mirrors (OK, maybe just mirrors) to make them look way more complicated than they are?

Date: 2013-03-01 09:55 pm (UTC)
From: [identity profile] redactrice.livejournal.com
Plus, "leidos," if pronounced as in "kaleidoscope," has the sound "lie" in it. Not a mental association you want with your company's name.

It would have been better if they'd just named it Kaleidoscope.

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