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winterbadgerfrom the BBC
Meanwhile, Viacom, which also owns channels including Nickelodeon, is planning to launch a gay cable channel.
Mr Redstone said he was in discussions with cable operators over a gay and lesbian service.
At the launch for the new Latin VH1 channel in Mexico City, he said the gay network would be "a good channel for them, and a good channel for Viacom".
He said there was no reason why Viacom should not try and reach "such an enormous demographic".
"We are prepared to give it a go, and I'm optimistic about it," he said. He was not concerned about opposition from conservative religious groups, he added.
"The channel will succeed, I believe," he said. "And we will not be deterred by nay-sayers."
Meanwhile, Viacom, which also owns channels including Nickelodeon, is planning to launch a gay cable channel.
Mr Redstone said he was in discussions with cable operators over a gay and lesbian service.
At the launch for the new Latin VH1 channel in Mexico City, he said the gay network would be "a good channel for them, and a good channel for Viacom".
He said there was no reason why Viacom should not try and reach "such an enormous demographic".
"We are prepared to give it a go, and I'm optimistic about it," he said. He was not concerned about opposition from conservative religious groups, he added.
"The channel will succeed, I believe," he said. "And we will not be deterred by nay-sayers."
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no subject
Date: 2004-03-31 12:51 pm (UTC)And if Viacom can manage not to cave in to the religious right, it should be extremely profitable as well - average family sizes are rising faster than average income, so marketing to straight people is a losing proposition. Many gay couples, on the other hand, are TINKs (travel industry jargon Two Incomes, No Kids) - advertisers will be falling all over each other to reach this demographic.