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You don't make the plural of anything--ANYTHING--by adding an apostrophe+s.
Santa's is not several Santas--it's something that belongs to Santa.
[insert ACRONYM]'s is not several [ACRONYM]s--it's something that belongs to [ACRONYM]
[abbreviation]'s is not several [abbreviations]--it's something that belongs to [abbreviation]
Please, apostrophes are a precious natural resource. When they are all used up, they will be gone. Don't misuse them; by doing so, you cheat future generations of their apostrophes. [Insert image of child with a single, glittering tear tracking down his/her cheek.]
Remember, fellow countrypeople--we're at war. Don't waste precious rare commodities that are needed for the war effort--conserve apostrophes! [Insert stirring WWII poster in which Tojo has been replaced with bin Laden.] Loose keyboards sink ships!
Santa's is not several Santas--it's something that belongs to Santa.
[insert ACRONYM]'s is not several [ACRONYM]s--it's something that belongs to [ACRONYM]
[abbreviation]'s is not several [abbreviations]--it's something that belongs to [abbreviation]
Please, apostrophes are a precious natural resource. When they are all used up, they will be gone. Don't misuse them; by doing so, you cheat future generations of their apostrophes. [Insert image of child with a single, glittering tear tracking down his/her cheek.]
Remember, fellow countrypeople--we're at war. Don't waste precious rare commodities that are needed for the war effort--conserve apostrophes! [Insert stirring WWII poster in which Tojo has been replaced with bin Laden.] Loose keyboards sink ships!